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From February 12th to 14th, 2025, Teys participated in the Supermarket Trade Show (SMTS) held at Makuhari Messe as part of the Meat & Livestock Australia (MLA) stand. This key industry event provided an excellent opportunity to connect with leading Japanese retailers and showcase our premium brand beef to the Japanese market.
SMTS 2025 attracted a large and interested audience of 77,305 attendees, reflecting the strong interest within the Japanese food retail sector.
The Teys Booth: A Productive Hub
At the Teys booth, Lachlan Teys, along with the Japan sales team including Jason Foster, Kenji Yamada and Takayama Hitomi, welcomed visitors and engaged in productive discussions. They focused on strengthening existing client relationships and exploring potential new partnerships.
Showcasing a Diverse Range of Teys’ Premium Beef
At this exhibition, we presented a diverse selection of branded beef tailored to the preferences of Japanese consumers. From the recently debuted Teys Black to the popular Teys Certified Angus and Riverine, we showcased a collection of high-quality beef.
Highlighting the Quality and Versatility of Australian Beef
SMTS provided an excellent platform for Teys to showcase the exceptional quality and versatility of Australian beef to the Japanese market. Through direct interaction with customers, we deepened their understanding of the Teys brand and gathered valuable insights for future business development.
Moving Forward
Teys remains committed to strengthening its presence in the Japanese market and consistently delivering quality beef to our valued customers. We will leverage the valuable experiences gained at SMTS to continue our growth in the Japanese market.
